two men sat on bench outside their homes

Alliance Homes launches Plan A 2.0

04 May 2022

This week Alliance Homes launched a new corporate strategy – Plan A 2.0. It sets the course for what we want to achieve between 2022 and 2027.

Our new strategy is the evolution of our original, ambitious Plan A, that set the direction for Alliance Homes between 2017 and 2022. Plan A 2.0 builds on that progress and updates our direction using insights that were gained when we engaged and involved our customers, colleagues and stakeholders.

Plan A 2.0 comprises several parts, that together will help us to achieve our purpose - ‘to create great places to live, that our customers are proud to call home’.  One of those fundamental parts is our Focused Five – the five strategic areas we want to focus on. They are:

  1. Delivering a great customer experience
  2. Building more affordable homes
  3. Investing in existing homes and neighbourhoods
  4. Being a green and ethical business
  5. Being a great place to work

Commenting on the new strategy Louise Swain, Alliance Homes’ Chief Executive, said: “Plan A 2.0 sets the course for what we want to achieve as an organisation. It means that we’re clear about our goals and how we will respond to current and future challenges. We will use it to hold ourselves to account and measure our progress”.